I’m a hands-on Product Design leader with over 15 years of experience shaping digital experiences across the verticals of software and applications, fintech and financial services,  consumer technology and electronics,  and arts, culture and education. 

My approach combines systems thinking with deep UX craft, grounded in user research, inclusive design, and data-informed iteration. I excel at building and scaling high-performing, cross-functional design teams that collaborate closely with product, engineering, and executive stakeholders.

My leadership style is proactive and strategic—focused on aligning design vision with business goals, raising design maturity, and mentoring teams across disciplines. I’ve led rebrands, launched design systems, and built scalable design practices that support both speed and quality in delivery.

With formal training in architecture, film, and UX, I bring a unique lens to product thinking—especially in immersive and emerging technology spaces like AI and XR. I thrive in fast-paced environments where innovation, user outcomes, and measurable impact intersect.